New in Effi: Your back book is sitting on money you haven't collected yet – effi

Product Update • August 2026

Now live in Effi

Your back book is sitting on money you haven’t collected yet.

You found the client. You wrote the loan. It settled. Job done — right?

Not quite. The day a loan settles, the clock starts on everything that can quietly cost you that client: a rate that’s crept above market, equity they don’t know they have, a fixed term expiring while nobody’s watching — or a competitor’s call landing at exactly the wrong moment.

Effi’s Client Retention Tool is the answer: a dashboard that never stops watching your settled book.

The moment a loan settles, it syncs in automatically. From there, it tracks property values, equity, rates and loan terms in the background — and tells you exactly who’s worth calling, and why.

Surfaces the opportunity

Fixed rates expiring soon, growing equity, LVR bands that just opened up better pricing — all in one clickable dashboard.

Keeps rates current

Set your standard variable and bench rates once — it applies them across your book, with a full audit trail.

Does the outreach for you

Build a shortlist, then send email, SMS or a voice call from a template — client details merged in automatically.

Effi Client Retention — does the outreach

Runs on autopilot

Set a rule once — fixed-rate expiry, 6/12-month nurture, clawback-safe re-engagement — and it works your whole book, every day, from just $30/month per rule.

Costs nothing to find out

Turning it on shows you exactly how many leads and properties will sync and estimates the charge upfront (around $1 plus GST per property, only when a valuation is actually retrieved). No valuation, no charge.

No offshore team. No spreadsheet of expiry dates. No missed renewals.

See how it works →

Full walkthrough with screenshots in our support guide

Your settled clients are the easiest business you’ll ever win back. Effi’s Client Retention Tool just makes sure you get there first.

— The Effi Team

P.S. The Client Retention Tool is available now inside your Effi dashboard. Head to Settings to turn it on, or jump straight into the support guide above to see it end-to-end.

Questions? Email support@effi.com.au with your business name
and a short description of your concern.

EFFI • 2026.08

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