Accounts & Contacts — One client. One record. Finally.

One client.
One record.
Finally.

Contacts & Accounts are here — and there’s an important reason why.

A repeat client comes back for another loan. You already know them. Effi already knows them.

The problem

One client can become three records

Until now, client information has largely lived against individual leads. The same person could return for a refinance, an investment property or another application — and end up being created all over again.

It can also mean a client gets the same SMS, email or birthday message more than once — because the system sees multiple records instead of recognising one person. As Effi becomes the CRM you use to manage your entire client book, that needed to change.

Contact = the person

One client, one ongoing record.

Account = the relationship

Brings related Contacts together for joint applications, so the Fact Find, assets, liabilities, income and expenses are managed in one place.

Lead = the opportunity

Your individual deal or application. Leads keep working exactly as they do today.

Why does this matter?

Because your relationship with a client doesn’t end when their loan settles. They might refinance next year. Buy an investment property. Need a repricing review. Or become part of your long-term retention strategy.

Their Contact stays the same while new Leads are created against that existing relationship — cleaner data, clearer history, better reporting, and communication that actually fits the client.